Context / Background:
GUESS creates a temporary pop-up window installation for the The Forum Shops storefront at Caesar’s Palace in Las Vegas for Formula 1 Weekend! This window activation was instituted in alignment with a VIP shopping event for top loyalty customers to shop denim and leather race-car inspired looks and to drive brand relevance throughout all Vegas GUESS store locations during the hype of 2024 Formula 1 Weekend.
Creative / Design Elements:
I had the pleasure of concepting the visual identity for this Vegas exclusive window installation. This included creating all window cling graphics as well as assisting in coordinating all props and visual elements to be implemented in the window activation in order to drive customer engagement and elevate brand positioning.
Design Process:
Provided artwork for all design elements, cling artwork, mock-ups and renderings necessary from initial concept stages through final production and installation.
Store Event Attendees:
VIP Customers and key talent from the surrounding area including local Vegas-based fashion & beauty influencers, and key leaders attended the loyalty event. Other attendees included the local and national press that were also in town for Formula 1 coverage.