Context / Background:
GUESS creates a temporary pop-up window installation for the The Forum Shops storefront at Caesar’s Palace in Las Vegas for Formula 1 Weekend! This window activation was instituted in alignment with a VIP shopping event for top loyalty customers to shop denim and leather race-car inspired looks and to drive brand relevance throughout all Vegas GUESS store locations during the hype of 2024 Formula 1 Weekend.
Creative / Design Elements:
I had the pleasure of concepting the visual identity for this Vegas exclusive window installation. This included creating all window cling graphics as well as assisting in coordinating all props and visual elements to be implemented in the window activation in order to drive customer engagement and elevate brand positioning.
Design Process:
Provided artwork for all design elements, cling artwork, mock-ups and renderings necessary from initial concept stages through final production and installation.
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Project Contributions:
Concepted and developed all race-inspired graphic elements for the Formula 1 window installation, including the GUESS and Marciano by GUESS cling artwork.
Managed all production files from initial concept explorations through final print-ready specifications — ensuring precise sizing, color accuracy, and material callouts across every deliverable.
Coordinated on-site during installation to ensure each cling was applied correctly and aligned with the overall visual vision for the storefront.
