Context / Background:
Working within one of fashion's most globally recognized brand systems, every deliverable demanded an unwavering commitment to brand guidelines, typographic consistency, and visual precision. Whether designing for print distribution or in-store retail environments, the priority was always the same — produce creative that feels timeless, cohesive, and unmistakably on-brand across every single touchpoint.
LOOKBOOKS & CATALOGS
Catalog Speads:
Each catalog spread was approached as its own editorial moment — balancing campaign photography, product callouts, and typographic hierarchy to create layouts that feel dynamic and intentional rather than templated. The goal was to design pages that moved fluidly as a collection, guiding the customer through a seasonal story while keeping the visual energy fresh across every spread.
Design Layout:
All catalog files were built in Adobe InDesign as fully packaged, production-ready documents — organized with precision across master pages, paragraph styles, and layered assets to ensure seamless handoff to print vendors. Attention to bleed, trim, color profiles, and file structure was non-negotiable at this scale, with catalogs distributed across major retail locations and delivered directly to GUESS loyalty customers nationwide.
RETAIL SIGNAGE
DENIM LIGHTBOX IMAGES
SHELFTALKER RETAIL SIGNS
Retail Signage:
In-store signage required a distinct approach — designing for physical space, customer sightlines, and brand consistency at retail scale. Each sign was built to communicate product information clearly while maintaining the clean, elevated typographic language that defines the GUESS visual identity across all consumer-facing environments.
Production:
Every retail signage file was prepared to exact production specifications — precise dimensions, correct color output, and print-ready formatting for in-store installation across multiple locations simultaneously. From denim fit guides to seasonal product callouts, each deliverable was packaged and delivered with the accuracy and attention to detail that large-scale retail production demands.