GUESS hosts an immersive beach takeover activation at The Standard Spa hotel in Miami to launch the 2024 Summer swimwear and eyewear collections, and increase brand awareness. As part of the GUESS Visuals team, I had the privilege and opportunity to collaborate and work alongside the PR team in order to capitalize on the brand exposure brought by this event and be a part of the heat during 2024 Miami Swim Week.
Seasonal lookbook catalogs designed for distribution across all major GUESS retail locations and delivered directly to loyalty customers nationwide. As part of the GUESS Visuals team, I helped shape the visual direction for each catalog; including layout and typography, to image sequencing and print preparation — ensuring every spread reflected the seasonal brand story with precision and consistency.
GUESS creates a temporary pop-up window installation for the storefront at The Forum Shops at Caesar’s Palace in Las Vegas for Formula 1 Weekend! This window activation was instituted in alignment with a VIP shopping event for top loyalty customers to shop denim and leather race car looks and drive brand relevancy throughout all Vegas GUESS store locations during the hype of 2024 Vegas Formula 1 Weekend.
The Evolución Spring 25' collection is a meaningful one as it touches on themes of self-growth and the journey one takes to reach a higher self. Paying homage to the artisanal craftsmanship of Mexican textiles and taking inspiration from my Mexican heritage and roots. This collection features my first ever cut and sew piece, a modern interpretation of the traditional button-ups of Mexico, the Boxy Guayabera, accompanied by additional standout pieces that bring together the full collection.