Context / Background:
Introspection is a personal project exploring the law of attraction as well as the origin and background of several meditative practices. My goal with this project was to help bring hope to people during COVID-19 and to provide a way to minimize stress & anxiety, during times of isolation and uncertainty.
.jpg)
Introspection Brochure:
The Introspection brochure serves as an informative piece investigating traditional philosophies of mindfulness and meditation. The brochure is meant to serve as a guide, speaking to the importance of your inner voice, and the perception of self. The four panels are divided into various historical meditative related practices such as stoicism and buddhism and how their beliefs could be applied to your own self reflection.
Introspection Phases (Poster Series):
The Introspection poster series serves as a summary of the brochure that more explicitly breaks down and summarizes what the four main stages of Introspection are. These posters are meant to be viewed sequentially from 1 to 4 as when they are all connected they create an illusion of a path andy appear to all live within the same space when they are lined up beside each other.
Visual Identity:
The visuals for this project were inspired by sacred geometry symbols which are often seen throughout various of these cultural meditative practices as symbols of balance and equilibrium. I wanted to include some similar radial atmospheric elements to create a parallel with these ancient symbols and elements.
Color Palette:
For the color palette I decided to stay within this range of cool turquoise and blue greens, in hopes of conveying an otherworldly feeling. In order to practice introspection one must escape reality and enter a spiritual realm in order to connect with oneself.
Type Palette:
The type palette for this project similarly also takes on a rounded style for the headline typeface. With it's curvilinear organic nature and exaggerated round ligatures seen between characters, this typeface was perfect for evoking that same calmness and airiness. The subheading typeface in contrast, is a condensed san serif that is a little more structured and easier to read at smaller sizes throughout my brochure deliverable.
Introspection Meditative Visualizer:
The meditative visualizer is an accompanying motion piece. This is a guided respiratory exercise that serves as a method to help meditate through the display of light particles pulsing in a repeated motion. It’s meant to be used as a tool to enter a relaxed state of mind with its slow and hypnotic style.
